Agri Aware, the independent Irish agri-food educational body will deliver an engaging telestration advertisement in cinemas across Ireland-North and South, over the next few weeks.
The aim of this telestration is to communicate the benefits of the Common Agricultural Policy (CAP) to the general public in a unique and innovative way, with characters including a student, a sportsman, a farmer, a tourist and a mother, telling the story of the Common Agricultural Policy benefits them.
This novel approach is part of a year-long interactive communication campaign entitled ‘Be Agri Aware – Put your thinking CAP on’.
The aim of the campaign is to engage the general public of all ages in CAP, so that they understand where their food comes from and also to ensure that they learn about how this food is produced under the highest standards, whilst also caring for the environment, biodiversity and waterways.
The message is that CAP delivers a secure supply of quality, safe and traceable food at an affordable price for the consumer.
