$7 million!
Huh?
$7 million!
Yeah, you said! For what?
$7 million!
Is that what Messi earns in a week?
Not quite! Guess again!
Is it the amount the National Children’s Hospital rises by every week?
NO!
Is it how much Toy Show: The Musical cost?
Ha!
Go on so, tell me why we’re talking about $7 million…
Advertising during the Super Bowl!
Wha’?
That’s how much it cost for a 30-second advertisement during TV coverage of the Super Bowl!
SERIOUSLY?
Yep, $7 million… for a 30-second ad!
WOW!
(They pause to admit that neither of them fully understand the rules of American Football)
So I met the Editor earlier…
Let me guess… you were both out walking.
Yes! He was standing in the Square, staring at that epic structure, lost in his thoughts…
The post office building? Yeah, he loves it…
No, the new civic space!
Huh?
He was staring at that new structure in the Square, the covered civic space…
Oh, right!
Very modern it is, almost futuristic!
And you spoke to the Editor?
Yep, I discussed figures with him…
Our new contract? FINALLY!
No! Well, not directly. I tried to humour him. I told him about those advertising rates for the Super Bowl…
Go on…
$7 million for a 30-second ad…
Yeah…
And 123 million viewers… that’s what the Super Bowl attracted.
Okay…
So I told the Editor… that the Roscommon People has 80,000 readers…
Yeah…
I put it to him that if it costs seven million dollars to have your ad seen by 123 million people, it should – proportionately – cost countless thousands of euro to place an ad in the Roscommon People!
Brilliant! AND?
He kept staring… I could see he was really focussed…
AND?
I told him “Boss, you gotta dramatically increase the Roscommon People advertising rates!”
Right… (chooses not to ask why his friend spoke like a Mafia gang member)
That way, you and I will get our new contract…
So what did he say?
“It’s very, very high” he said…
The Super Bowl advertising rate?
Nah, I think he meant that new structure in the Square…
(They pause to briefly – and inconclusively – discuss giving up the pint during Lent)
Hey my friend, did you have any pancakes on Tuesday?
Of course!
Nice?
Well, yes, but I am feeling a touch queasy…
After just one or two pancakes? Or did you over-indulge?
That’s the problem… when it came to the old pancakes, I had a super bowl!
